The Product & Marketing Alignment ("PMA") Half-Day Workshop is designed to align your product and marketing strategies, ensuring they resonate with your target market and maximize growth potential.
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Step 1: Pre-Workshop Strategy Call
Objective: Identify 2-3 key focus areas to ensure the workshop delivers is high-impact.
Activity: 30-minute Call - Initial discussion to align on goals, focus, and key deliverables.
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Step 2: Half-Day PMA Workshop
Objective: Tackle specific high-priority challenges, for example:
Streamlining your marketing funnel for optimized lead-to-customer conversion.
Creating a data-driven plan for scaling your marketing efforts.
Developing strategies to refine and amplify your product-market fit.
Activity: A focused 4-hour working session with Lillian & Damian.
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Step 3: Post-Workshop Follow-Up Call
Objective: Review progress, troubleshoot roadblocks and ensure you have a clear path forward.
Activity: 30-minute call with Lillian & Damian 2 weeks after the Half-Day Workshop.
Objectives
Create a Growth Marketing Strategy
to focus on sustainable channels that attract high-value customers.
Identify Opportunities for Growing
existing channels & adding new channels to reduce customer acquisition costs & increase net revenue retention.
Build a Clear Product-Marketing Roadmap
with clearly defined action steps with measurable KPIs that the entire org can benchmark against.
Communicate why Customers Love You
by digging into customer feedback & aligning the value they see in your product with how we communicate your value prop in sales & marketing.
Deliverables
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90-Day Executional Roadmap
A clear, prioritized plan detailing the next steps for scaling your growth efforts, optimizing campaigns, or refining product-market fit.
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Growth Strategy Overview
Recommendations for marketing channels, customer acquisition strategies, and retention tactics aligned with your business goals.
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Performance Metrics Framework
A customized set of KPIs and tracking methods to measure progress and success.
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Quick-Win Action Plan
Immediate, tactical steps to drive results in the first 30 days.
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